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A Human Touch: Enhancing Service through Technology

February 21

Marwan Saab’s career began in Canada in the world of advertising and digital agencies before he transitioned to the UAE, where he led creative and strategic projects for major global brands. His expertise spans across the creative and digital spectrums, earning him recognition in the advertising industry.

Driven by a passion for technology and a keen eye for market needs, Marwan Co.Founded Opaala in 2020. Opaala is a tech startup aimed at revolutionizing the Food & Beverage and Hospitality sectors with its innovative, contactless service solutions. The launch was timely, addressing the industry’s pivot to digital services amidst the COVID-19 pandemic.

Featured on CNN Global in December 2021, Opaala has since expanded its operations to 18 countries, bridging technology and customer service excellence in the hospitality industry.

Marwan will be talking to us about the secret behind the success of Opaala, how technology can enhance the human experience in the food and entertainment industry making life easier and more practical with a touchless human touch!


February 21